Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As the Senior Marketing Manager for Chevrolet Crossover and SUVs, you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to optimize sales and profitability. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retailer channel. This position reports to the Chevrolet Marketing Director.
Key Responsibilities Include:
- Develop and lead launch strategy for current programs and partner cross functionally on future product, looking for overarching brand efficiencies and opportunities
- Devise product marketing initiatives to optimize sales, share, variable profit, and Demand Space targets
- Ability to leverage and story tell through data to make informed decisions to implement and execute our strategy, and communicate strategy to senior leaders
- Provide SUV consumer insights to drive creative work, key messages, and customer target; all within the context of Chevrolet SUV umbrella positioning
- Lead a large team of Marketing Managers, Assistant Marketing Managers and Product Specialist; Drive successful execution of marketing strategies and develop a high performing team through feedback and coaching, performance reviews, and skill development
- Be the voice of the customer through deep knowledge of understanding the customers functional, technical and emotional needs
- Drive insights and recommendations with a consumer-first mindset, driven by data and a comprehensive understanding of the product, brand, segment trends and competitive landscape (current and future)
For each product:
- Identify consumer insights, competitive opportunities and segment trends to guide development of market strategy/tactics
- Lead target market definition, positioning, and key messages
- Develop and lead all stakeholders to a 4P launch plan from pre-launch through post-launch for new products and throughout lifecycle with a focus of driving growth and profitability
- Develop cohesive SUV and Crossover packaging, trim and go to market strategies
- Partner with sales operations on monthly go-to-market plan recommendations including inventory analysis, trim mix and packaging optimizations, and production recommendations
- Collaborate with Brand Strategy Team to develop compelling consumer insights and messaging strategy
- Closely partner with Product Marketing and Engineering on program lifecycle management and future program development. Identifying customers needs/wants, developing initial model content and strategy, and creating product wins for communications
- Assume leadership role in developing content for dealer product training
- Implement and create life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives
- Collaborate with Communications and Advertising teams to develop key messages for media and social media and actively participate in media events as a subject matter expert
- Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
- Engage and partner with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
- Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
- Serve as SME of assigned products/segments to the Chevrolet organization. Provide guidance to develop a portfolio approach for marketing management.
- Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize VP and share in the market
Additional Job Description
Essential Skills/Requirements
- Bachelor’s degree required - marketing, business or related field preferred
- 10+ years of experience in Product Marketing, Branding, or Centers of Expertise Marketing
- Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently
- Ability to work on multiple projects simultaneously and meet deadlines
- Experience leading a large team, creating a positive culture for growth and development, and managing cross-functional relationships
- Ability to work well in a complex team environment
- Demonstrated ability to own and effectively manage budgets
- Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
- Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships
- Ability to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment
- A self-starter with the ability to think strategically, develop creative solutions, and communicate strategy and plans effectively
- Excellent oral and written communications skills
- Highly developed presentation skills both in the development and delivery of presentation
- High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
- Understanding of Field and Dealer organization
- Proven ability to use complex data to form in-depth analytical insights and synthesize data into critical information for different audiences
- Occasional travel, including some weekends, and ability to occasionally work irregular hours
- Experience developing and executing marketing strategy for a vehicle launch preferred
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at
[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
