Job Description
Hybrid -
This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation: This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
The CCA Certified Service Marketing Team works to build a lasting impression among GM customers, improving sales and retention through elevated brand loyalty and heightened brand perception.
The Asst. Manager Certified Service Brand Lead - Chevrolet is responsible for collaborating and integrating with the Vehicle Brand Marketing teams to drive service lane traffic, leading to the next vehicle purchase. This position also leads strategy and creative production for CCA's "Bring Us Your Talent" campaign supporting GM dealer technician recruitment.
What You’ll Do (Responsibilities):
Certified Service Brand Strategy
- Fully integrate with the Chevrolet Marketing team as well as the CCA SSM team(s) as a relevant partner in business planning discussions and processes.
- Develop the Certified Service overarching brand and digital strategy that will complement Chevrolet brand goals, as well as CCA parts/service sales goals.
- Actively participate in divisional meetings
- Manage Creative Agency of Record (CAOR) partnership and legal review of creative assets.
- Manage Tier-3 (Dealer) & Tier-2 (LMA) Marketing strategy & integration
- Work with the Vehicle Marketing team(s) to determine appropriate integration points for Certified Service.
- Secure CCA and Retail stakeholder buy-in for critical service-related program launches.
- Manage identity standards/logos, maintaining Certified Service Brand guidelines and update as necessary.
Certified Service Creative Development & Execution
- Lead creative strategy, development, production and execution for all mediums including video, online advertising, social, audio, POS, photography, etc. (Includes Chevrolet Certified Service and Bring Us Your Talent)
- Analyze marketing performance data/analytics and make recommendations for improvement
- Develop and execute Certified Service National Retail Plan (NRP) event integration where required.
- Develop content and integrate marketing into Go-To-Market planning and communications.
- Support content integration within Division and Corporate websites, Asset Central, owner magazines, OnStar communications, CSSR, GM Card, My Rewards, internal communications, social, etc.
Certified Service Brand Steward
- Seek out opportunities to integrate with Chevrolet counterparts to collectively elevate the brand by delivering an enriched ownership journey.
- Attend and participate in Divisional marketing, sales and CRM meetings.
- Participate in and attend Divisional “Go to Market” (GTM) meetings.
- Act as a Divisional liaison with CCA Sales Service and Marketing organization. (sales, retail channel, product teams, and GM protection products.
- Manage budget and approval processes with agency of record (AOR) and Certified Service Marketing finance lead.
- Lead Certified Service EV strategy and messaging
- Share best practices across the organization with CCA Brand Managers.
- Provide weekly updates to extended CCA team and partners at Agency Day meetings.
- Develop and execute special projects as needed.
Additional Job Description
Your Skills & Abilities (Required Qualifications):
- Bachelor’s degree required
- 5+ years brand marketing and/or agency experience required
- Ability to externally manage agency creative and brand strategy
- Ability to prioritize tasks and efficiently manage multiple assignments
- Exceptional organizational and communication skills a must
- Self-starter with a drive for results; seeks innovation
- Excellent oral and written communications skills
- Highly developed presentation skills both in the development and delivery of presentation
- Proven ability to develop and maintain robust relationships
What Will Give You a Competitive Edge (
Preferred Qualifications):
- Automotive Aftersales (Parts & Service) experience preferred
- Experience with SAP invoicing system ideal
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at
[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
