Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
The Marketing Integrated Insights Lead is a strategic driver within the Marketing Strategy Intelligence team, ensuring data-informed decision-making across marketing strategy, product, creative and performance intelligence. This role is responsible for defining marketing performance objectives in creative and brand equity, contextualizing cross-channel outcomes. This role requires the crafting of compelling, consumer-centric, data-driven narratives that optimize marketing efforts and assessing their impact on brand equity. The ideal candidate possesses a strong analytical background, expertise in performance marketing measurement and brand strategy, and the ability to distill complex data into clear, strategic recommendations for brand leadership. This is open role will support the brand performance and strategy teams on either Cadillac, Buick or GMC.
Key Responsibilities:
Marketing Performance & Brand Strategic Insights
- Implement performance measurement frameworks for marketing campaigns, particularly for creative performance, cross channel outcomes and in market metrics.
- Conduct post-campaign analysis to uncover insights and guide future optimization strategies.
- Partner with internal teams and agencies to define objective-led KPIs and key business questions to drive data-driven marketing decisions, or collate multiple sources of information to answer business contextual or marketing related questions.
- Utilize and leverage new performance metrics of Core Segment Salience, Brand Power and Creative Accelerator measurement for strategic decision-making and brand guidance.
- Mine Demand Spaces, NVCS and other sources to provide guidance for brand product marketing and brand strategy teams.
Cross-Channel Analytics & Strategic Recommendations
- Direct the analysis of cross-channel performance data, identifying trends and opportunities for brand growth.
- Provide business teams with data-backed performance targets, leveraging forecasting models to guide strategic decision-making.
- Implement standardized marketing success metrics to ensure consistency with other divisional brands.
Agency Collaboration & Data Integrity
- Collaborate with agency partners and internal teams to maintain data accuracy and ensure high-quality reporting.
- Establish a learning agenda focused on key business questions, mid-campaign optimizations, and final comprehensive campaign readouts for brand teams.
Senior Level Reporting & Storytelling
- Develop compelling presentations for senior leadership, translating complex data into strategic recommendations.
- Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
- Institutionalize marketing analytics best practices, ensuring continuous optimization and performance improvement.
Ad-Hoc & Opportunity Analysis
- Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
- Identify, frame, and quantify marketing and advertising opportunities through data-driven insights.
- Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.
Required Skills & Experience
- Bachelor’s degree required, preferred in marketing or business
- 5+ years in marketing analytics, insights, or a related field within a marketing organization.
- Proven expertise in measuring and optimizing marketing campaigns across multiple channels.
- Strong ability to present to senior leadership, providing strategic insights that drive business decisions.
- Experience managing cross-brand deliverables, integrating data into a cohesive strategic narrative.
- Ability to work across multiple agencies and internal stakeholders, ensuring insights are delivered efficiently.
- Track record of quantifying marketing opportunities and aligning KPIs with brand priorities and campaign objectives.
Technical Skills
- Strong analytical and problem-solving abilities, with thought leadership in data-driven marketing.
- Expertise in marketing performance metrics, strategic insights, and optimization methodologies.
- Familiarity with both online and offline marketing channels, CRM systems, and creative measurement tools.
- Proficiency in Excel for data analysis and PowerPoint for presentations.
- Hands-on experience with data visualization tools like Tableau and Power BI.
Additional Job Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at
[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
