Job Responsibilities:
1. PR Strategy & Brand Reputation
- Build XPENG’s public image in Mexico focusing on EV technology, intelligence, and safety.
- Align communication messages between Mexico subsidiary and HQ.
- Manage long-term reputation programs.
2. Media Relations (Automotive Focus)
- Develop strong relationships with automotive, technology, business, and mainstream media.
- Organize test-drive events, media briefings, interviews, and product technology sessions.
- Coordinate execution with the distributor and agencies.
3. Crisis & Public Opinion Management
- Monitor EV-related public opinion including safety, charging, and autonomous driving.
- Lead local crisis response and collaborate with HQ.
4. Content Management
- Prepare press releases, Q&A, statements, and technical content.
- Review all communication materials to ensure brand consistency and compliance.
- Event & External Communication Support
- Plan PR events, media days, and technology showcases.
- Manage media coverage and PR KPIs.
5. Marketing Administration
- Coordinate full-cycle administrative logistics for marketing campaigns, offline events and brand activities, including budget application, venue & vendor coordination, and promotional material preparation, to ensure on-schedule and compliant execution.
Job Requirements
1. Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.
2. At least 5 years of experience in marketing communication, public relations or media, with an automotive industry background required
3. Excellent English writing and communication skills; Portuguese background is preferred
4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends
5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment
6. Good crisis management experience and emergency response capabilities
XPENG offers:
- An interesting, unique and very varied job at XPENG
- A job with an incredibly large contact surface both internally and externally
- An attractive salary package incl. pension and with the possibility of a bonus
- To be involved in the growth of an existing EV brand in Europe
Next steps:
For more information on how we process your personal data, please see: https://www.xpeng.com/policy
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.
