Job Responsibilities:
1. PR Strategy & Brand Reputation
- Build XPENG’s public image in Mexico focusing on EV technology, intelligence, and safety.
- Align communication messages between Mexico subsidiary and HQ.
- Manage long-term reputation programs.
2. Media Relations (Automotive Focus)
- Develop strong relationships with automotive, technology, business, and mainstream media.
- Organize test-drive events, media briefings, interviews, and product technology sessions.
- Coordinate execution with the distributor and agencies.
3. Crisis & Public Opinion Management
- Monitor EV-related public opinion including safety, charging, and autonomous driving.
- Lead local crisis response and collaborate with HQ.
4. Content Management
- Prepare press releases, Q&A, statements, and technical content.
- Review all communication materials to ensure brand consistency and compliance.
- Event & External Communication Support
- Plan PR events, media days, and technology showcases.
- Manage media coverage and PR KPIs.
5. Marketing Administration
- Coordinate full-cycle administrative logistics for marketing campaigns, offline events and brand activities, including budget application, venue & vendor coordination, and promotional material preparation, to ensure on-schedule and compliant execution.
Job Requirements
1. Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.
2. At least 5 years of experience in marketing communication, public relations or media, with an automotive industry background required
3. Excellent English writing and communication skills; Portuguese background is preferred
4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends
5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment
6. Good crisis management experience and emergency response capabilities
