About the Role
We are seeking an experienced and strategic Luxury Brand PR Manager to lead the public relations and communications strategy for our premium automotive business. This role will be responsible for elevating brand perception, driving earned media, managing relationships with key stakeholders, and creating exclusive experiences reinforcing the brand's aspirational positioning.
Key Responsibilitie
sPublic Relations Strateg
- yDesign and implement the PR strategy aligned with the brand's luxury positioning, emphasizing exclusivity, storytelling, and aspirational appeal
- .Develop communication initiatives that strengthen brand equity and market perception
- .Ensure consistent messaging across all communication channels
.Media & Influencer Relation
- sBuild and maintain strong relationships with top-tier media outlets, journalists, and industry publications
- .Develop and manage relationships with Key Opinion Leaders (KOLs), celebrities, and high-profile influencers
- .Generate high-quality earned media opportunities and maximize positive brand exposure
.Events & Brand Experience
- sPlan and execute exclusive brand experiences, including vehicle launches, VIP events, private viewings, and customer engagement initiatives
- .Deliver premium experiences that reinforce the brand's positioning and customer loyalty
.Reputation Managemen
- tMonitor and manage the company's reputation across media channels and public platforms
- .Support crisis communication planning and issue management when required
- .Monitor key PR metrics, including share of voice, media sentiment, and quality of coverage
.Cross-Functional Collaboratio
- nPartner with Marketing, Retail, Digital, and other business teams to ensure alignment of communication strategies and brand messaging
- .Manage and supervise external PR agencies and evaluate their performance against established objectives
.Qualification
- sBachelor's Degree in Communication, Public Relations, Marketing, Journalism, or a related field
- .Master's Degree in Marketing or a related discipline is preferred
- .Minimum of 5 years of experience in Public Relations, in Luxury automotive brands is a must. Candidates with different of below experience will be not considered
- .Luxury-focused PR agencie
- sPremium consumer brand
sRequired Experienc
- eProven experience managing relationships with top-tier media
- .Strong background in organizing exclusive events and VIP experiences
- .Experience in reputation and crisis management
- .Demonstrated success working with celebrities, influencers, and Key Opinion Leaders (KOLs)
- .Experience managing external agencies and cross-functional communication projects
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