We are seeking a Automotive Market Research Analyst to support product planning and market intelligence activities by analyzing industry trends, competitor products, customer needs, and market opportunities. This role will play a key part in shaping product strategies and improving the competitiveness of BYD's product portfolio in the local market.
Important: This position is intended for candidates with a maximum of 2 to 3 years of professional experience. It is not a role related to manufacturing or product/vehicle design. Candidates with significantly greater experience or senior-level backgrounds will not be considered for this opportunity.
Key Responsibilities
- Collect, monitor, and analyze competitive product information, including vehicle specifications, pricing strategies, market positioning, technical trends, and industry developments.
- Conduct benchmarking studies to evaluate product competitiveness and identify market opportunities.
- Analyze product positioning and support the development of product strategies aligned with local market demands.
- Design product strategies for targeted market segments to strengthen market performance and competitive advantage.
- Monitor automotive industry trends, emerging technologies, customer preferences, and competitor activities.
- Prepare market intelligence reports, competitive analysis studies, and executive presentations for management and headquarters.
- Collaborate with Product Planning, Sales, Marketing, Engineering, and Regional teams to support strategic product decisions.
- Support the evaluation of new product opportunities and future market requirements.
Qualifications
- Bachelor's Degree in: Automotive Engineering, Mechanical Engineering, Industrial Engineering, Business Administration, Or related fields.
- No more than 2 years of experience in: Market Research, Product Planning, Product Strategy, Competitive Intelligence, Automotive Industry Analysis, Business Planning
- Experience within the automotive industry is a must
- Advanced English proficiency
“At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”
