About the Role
We are looking for a Digital Marketing Manager to lead our digital marketing strategy and drive brand visibility, customer engagement, traffic, leads, and conversions across digital channels.
IMPORTANT: Strong and proven experience in the automotive industry is mandatory. Candidates without solid automotive industry experience will not be considered.
This role will lead the planning, execution, optimization, and measurement of digital marketing campaigns, working closely with internal teams, agencies, and external partners to deliver measurable business results.
Key Responsibilities
- Develop and execute comprehensive Digital Marketing strategies aligned with commercial and brand objectives.
- Lead digital campaigns across SEO, SEM, PPC, Social Media, Content Marketing, and paid media.
- Plan, execute, monitor, and optimize campaigns based on performance and ROI.
- Analyze digital performance, customer behavior, and market trends to identify growth opportunities.
- Define and monitor key KPIs, including traffic, leads, conversion, engagement, CAC, and ROI.
- Use Google Analytics and other digital analytics tools to generate actionable insights.
- Collaborate with Design, Content, Sales, CRM, and external agencies to ensure consistent brand communication and customer experience.
- Develop and optimize landing pages, digital journeys, and conversion points.
- Research and test new digital platforms, technologies, and channels.
- Identify opportunities to improve digital customer acquisition and overall online presence.
- Present campaign performance, insights, and recommendations to management.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- 5+ years of experience in Digital Marketing, with strong experience in the automotive industry.
- Automotive industry experience is mandatory.
- Proven experience developing and executing digital campaigns with measurable commercial results.
- Strong knowledge of SEO, SEM, PPC, Social Media, Content Marketing, and digital analytics.
- Experience with Google Analytics and performance measurement tools.
- Strong understanding of digital customer journeys, lead generation, and conversion optimization.
- Experience managing agencies, external partners, and multiple projects.
- Advanced analytical and data-driven mindset.
- Strong communication, presentation, and stakeholder management skills.
- Ability to work in a fast-paced, multicultural, and cross-functional environment.
- Willingness to travel when required.
- Advanced English is a must.
"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”
