Who we are
Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
What will the job purpose be?
As Vredestein’s Digital Content Creator, you will take the lead in building and shaping the brand’s TikTok presence. From spotting the next big trend to filming, editing, and publishing content, you will create authentic and entertaining experiences that connect Vredestein with a younger audience.
You will have the freedom to experiment with creative concepts and new formats while ensuring every piece of content stays true to Vredestein’s brand identity and quality standards. Collaborating with regional teams, social media agencies, and internal stakeholders, you will ensure content feels locally relevant while delivering a consistent brand experience globally.
What your main responsibilities will be?
Content Creation
- Develop and produce TikTok-first content for the Vredestein channel.
- Film, edit, and publish short-form videos using mobile-first production techniques.
- Create content around cars, road trips, lifestyle, motorsport, travel, sustainability, design, and culture.
- Generate fresh content ideas that resonate with Gen Z and younger millennial audiences.
- Participate in content shoots both in-office and on location across London and the UK.
Trend Spotting & Community Engagement
- Monitor TikTok trends, sounds, creators, memes, and emerging formats daily.
- Identify opportunities to participate in relevant conversations and cultural moments.
- Engage with followers and help build an authentic community around the brand.
- Track competitor activity and share regular insights with the marketing team.
Brand Storytelling
- Help translate technical automotive topics into entertaining, relatable content.
- Work with marketing teams, agencies, influencers, and ambassadors to develop campaigns.
- Ensure content aligns with brand values while maintaining a genuine TikTok voice.
Performance Analysis
- Monitor content performance using TikTok analytics.
- Report on engagement, reach, follower growth, and content learnings.
- Recommend improvements based on audience behaviour and platform best practices.
What you Bring?
Experience
- Proven experience creating engaging content for TikTok, Instagram Reels, or YouTube Shorts. (i.e. Know what's trending before your friends do).
- Links to your TikTok, Instagram, YouTube, or other content portfolio.
Background (essential)
- Active TikTok user with a strong understanding of platform culture.
- Strong photography and video editing skills using CapCut, Adobe Premiere Rush, Canva, or similar tools.
- Excellent storytelling and creative thinking abilities.
- Confidence appearing on camera when required.
- Strong awareness of internet culture, trends, and social-first content formats.
- Self-starter mentality with the ability to work independently.
Good to have
- Passion for cars, motorsport, travel, cycling, or automotive culture.
- Experience growing a personal social media account.
- Experience working with influencers or content creators.
- Knowledge of social media analytics.
Qualifications
- Current student or recent graduate in digital marketing or design.
Why join us?
This is an exciting opportunity to:
- Make a global brand impact: Help shape how Vredestein connects with the next generation of consumers and contribute to building the brand’s global social presence.
- Influence senior stakeholders and be heard: Bring your ideas to the table, influence decisions and see your creativity translate into real-world impact.
- Gain global exposure: Work across international markets, brands and products, collaborating with senior stakeholders across the Group.
- Own your work: Join an international and collaborative environment where your initiative, ownership and results are recognised.
- Create and want to experiment: Explore new ideas, challenge conventional thinking and test creative content with the opportunity to build something with global visibility.
- Grow your career: Take on an exciting project that offers exposure, responsibility and the opportunity to develop your career within an international organisation.
- Bring your potential, not just your CV: If you are excited about the role but do not meet every requirement, we still encourage you to apply. We value commercial curiosity, creativity, drive and the ability to make an impact as much as a perfectly matched CV.
Ready to apply?
Submit your application and CV to take the first step.
As part of the selection process, you will be asked to share your TikTok, Instagram, portfolio and create a short video, giving you the opportunity to showcase your creativity, content style and approach. We wish you the very best with your application and look forward to seeing what you can create.
