Responsibilities:
1. Market Insights & Product Strategy
- Conduct comprehensive research on South Korea’s NEV/EV market, including competitors pricing structures, user behavior, and regulatory requirements.
- Develop localized product strategies and key value propositions for South Korea.
- Build Go-to-Market (GTM) plans and align with HQ product teams.
2. Product Lifecycle Management
- Manage product lifecycle from introduction to end-of-life for each model.
- Provide pricing strategy recommendations based on market dynamics.
- Collaborate with the distributor and sales teams to monitor market performance.
3. Localization & Content Management
- Localize product messaging, USP storytelling, and key communication points.
- Review product brochures, specifications, digital content, and marketing materials to ensure accuracy.
4. Cross-functional Collaboration
- Work closely with HQ product/brand teams, distributor partners, and local sales channels.
- Support launch readiness across marketing, dealer network, and customer experience teams.
Requirements：
1. At least 5 years experience on product management or product MKT role;
2. Proven experience in product management or related role;
3. Ability to create product development and marketing strategies;
4. In-depth knowledge about the industry and product’s users;
5. Excellent market research skills and the ability to gain insight into the customers’ needs and experiences;
6. Outstanding social media marketing skills for connecting with audiences and growing relationships with them;
7. Knowledge of the product development life cycle;
8. Excellent written and verbal communication skills;
9.Familiar with the local homologation process and requirement.
