Automotive Digital Marketing Coordinator
We are looking for an Automotive Digital Marketing Coordinator to support the development and execution of digital marketing strategies that strengthen brand positioning, generate qualified leads, and drive commercial performance across our dealer network.
Key Responsibilities
- Coordinate the execution of digital marketing strategies across multiple channels, including Meta, Google, social media, email, and other digital platforms.
- Develop and manage digital campaigns focused on brand awareness, lead generation, customer acquisition, and vehicle sales.
- Coordinate content calendars and ensure consistency with brand guidelines and commercial priorities.
- Monitor digital campaign performance and analyze key metrics such as CPL, CTR, conversion rates, engagement, reach, and lead quality.
- Prepare monthly reports and dashboards with actionable insights and recommendations.
- Support the development of digital strategies for new vehicle launches, commercial campaigns, events, and promotional activities.
- Monitor dealer digital performance and identify opportunities to improve lead generation and conversion.
- Support the optimization of paid media campaigns based on performance data and market behavior.
- Ensure all digital initiatives follow corporate brand standards and communication guidelines.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- 3–5 years of experience in digital marketing, in the automotive industry. Different or less experience Will be not consider.
- Experience managing or coordinating digital campaigns
- Experience with lead generation and performance marketing.
- Strong analytical and reporting skills.
- Professional English is a must
- Experience working with: Meta Ads Manager, Google Ads, Google Analytics / GA4, CRM and lead management platforms.
"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”
