ABOUT BYD
Founded in February 1995, BYD is a high-tech company dedicated to leveraging technological innovation to create a better life. After 30 years of rapid growth, BYD has established more than 30 industrial parks across six continents and has played a significant role in industries including electronics, automotive, renewable energy, and rail transit. With a focus on energy acquisition, storage, and application, BYD provides comprehensive new energy solutions with zero emissions.
Founded in 2010, DENZA, a member of the BYD Group, was established with a clear strategic vision: to offer exclusively new energy luxury vehicles. From the outset, the brand has focused on co-creating with its users, aiming to build a smart, safe, and sensory-driven luxury automotive brand.
JOB OVERVIEW
Based in our Melbourne office in Mulgrave, we are seeking a passionate professional with a strong luxury brand background to shape a truly premium retail experience for Denza; orchestrating the planning, coordination and execution of our national luxury dealer network, defining a showroom customer experience and operating standards that meet the expectations of high-end clientele.
KEY RESPONSIBILITIES
- Design and implement a premium showroom customer experience and dealership operating standards tailored to high-end clientele, and ensure consistent execution across the network
- Responsible for Denza Sales NPS, develop and execute strategies to continuously improve Sales NPS, using customer feedback and data insights to identify pain points and drive measurable improvements.
- Establish, document, and enforce customer experience SOPs across the dealer network - partnering with internal cross-functional teams (Sales, Training, Marketing, Aftersales, Network Development, HQ) and external dealer partners to ensure full implementation and consistent compliance with BYD's showroom operating standards at every dealership.
- Conduct regular site visits, mystery shopper reviews, and compliance audits to monitor service quality and identify gaps, with actionable follow-up plans.
ABOUT YOU
A strong background and proven track record with premium/luxury brands is a must, whether in automotive or in other luxury customer-facing industries. You understand what excellence looks like for high-end customers, and you know how to translate it into showroom experience, operating standards and memorable brand moments. A strong relationship builder, confident presenter to senior management and exceptional project management skills are needed.
You'll bring:
- 4+ years of experience with premium/luxury brands is essential- in automotive, or in luxury customer-facing industries such as hospitality, aviation, private clubs, or luxury goods (e.g., watches, jewellery, fashion). Demonstrated success in automotive retail dealer network development will be highly regarded.
- Proven ability to design and deliver premium customer experiences, with the creativity to conceive owner events and partnerships that high-end customers genuinely value and the hands-on drive to bring them to life
- Strong project management skills to coordinate standards rollout across multiple stakeholders, combined with exceptional communication skills to build consensus among diverse groups while pushing for measurable results
HOW TO APPLY?
If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.
WHY JOIN DENZA?
- Be part of the launch of a premium EV brand backed by BYD DNA.
- Shape the future of premium sustainable mobility in Australia.
- Work with an ambitious, agile, and values-driven team.
- Access to global innovation, tools, and resources.
