Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As
Heavy Duty (HD) Pickup Product Marketing Manager you will serve as the voice of Chevrolet as you work closely with partners across functions to deliver game-changing products from concept to production. You will be the voice of the customer, driving innovative customer-focused features and solutions into the vehicle plan. Using a collaborative approach, you will bridge the gap between market research, marketing divisions, and global product development. In performing this role, this individual will support the brand’s objectives of reaching brand health metrics, volume, and revenue goals while collaborating with the program team in achieving profitability targets. You will be part of an empowered, high-performing, energetic, and results-oriented team. Utilizing strong analytical skills as well as the ability to distill customer feedback into meaningful insights, you will be responsible for target customer development, trim level strategy, packaging, and vehicle option forecasting.
Responsibilities
- Lead brand product execution in various product, marketing, design, and engineering forums
- Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
- Work cross-functionally with brand marketing and engineering to define customer focused features while partnering with Product Research to make critical business decisions
- Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging.
- Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Market Pricing Reviews (MPR), Marketing CORE team meetings, complexity management, research clinics, media events, and launch teams
- Take a leadership role in pricing and marketing gate reviews and support Global Vehicle Development Process (GVDP) product gate reviews.
- Support vehicle launch by ensuring product correct information in all marketing/media/merchandising materials including vehicle order guides, catalogs, websites, price labels, product training, etc.
- Support vehicle prep, vehicle buyoffs, and provide product expertise for media and marketing events
- Author and execute change requests and maintain product program content sheets to reflect marketing intent
- Develop packaging sheets and vehicle content and price system market offers to produce program content sheet
Additional Job Description
Required Qualifications
- 7+ years of experience
- Understanding of program segment and role of brand within global product portfolio.
- Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior.
- Ability to exercise strong indirect leadership and effectively influence cross-functional teams to achieve shared goals
- Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations.
- Ability to communicate clearly and succinctly in a variety of communication settings and styles – written and orally.
- Ability to concisely frame issues, draw conclusions, and make recommendations to leadership.
- Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums.
- Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations.
- Ability to effectively manage multiple projects and assignments on time and with attention to detail.
- Bachelor’s degree
Preferred Qualifications
- Master’s degree in Business Administration preferred.
- Strong PC/MS Office skills.
- Work experience in Product Development, Planning (including Market Research and Forecasting), or Marketing.
- Familiarity with GM global vehicle development, pricing, and marketing launch processes.
- Familiarity with GM product and marketing systems and databases: Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Global Information Center, Competitive Product Database, Sales and Registration Reporting, New Vehicle Customer Studies.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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