EV Charging Recruitment Case Study: Filling a Hard-to-Find Product Manager Role

EV Employers By EV.Careers Published on July 1

Finding great Product Managers is hard.

Finding one with EV charging experience, product marketing expertise, and high-voltage power electronics knowledge—who is also willing to relocate—is even harder.

That was the challenge a confidential EV charging company brought to EV.Careers.

They needed a highly specialized Product Manager for an on-site East Coast role, but the talent pool was extremely limited. This wasn’t a standard Product Manager recruitment search. It required a rare mix of technical expertise, commercial understanding, and EV industry experience.

Here’s how we helped.

Search Summary

Results at a Glance

  • Industry: EV Charging
  • Position: Product Manager
  • Location: East Coast, U.S.
  • Search Type: On-site (Relocation Required)
  • Candidates Submitted: 3
  • Final Interviews: 2
  • Hire Made: 1

Additional Outcome: The client shared they would have hired the second finalist if another opening had been available.

The Challenge

The client needed a Product Manager who could do more than manage a roadmap.

They needed someone who could:

  • Lead product strategy
  • Support product marketing efforts
  • Understand high-voltage power electronics
  • Communicate across engineering and business teams
  • Bring direct EV charging experience

In today’s EV hiring market, that combination is rare.

The EV charging industry is growing fast, but experienced talent remains limited. Companies are competing for the same small group of professionals, especially for roles that combine technical and commercial responsibilities.

Adding a relocation requirement made the search even more difficult.

Why This Role Was Hard to Fill

This wasn’t a traditional Product Manager role.

It was a hybrid role that required someone who could bridge technical product development with market-facing strategy.

The ideal candidate needed:

Technical Expertise

High-voltage power electronics knowledge was essential. Without it, the candidate wouldn’t be able to work effectively with engineering teams or understand the product at a deep level.

Product Marketing Experience

The role also required experience in product positioning, messaging, and go-to-market strategy—something many technical product managers don’t have.

EV Industry Knowledge

The client wanted someone who understood the EV charging landscape, trends, and challenges.

That narrowed the talent pool even further.

Our EV Recruiting Strategy

At EV.Careers, specialized roles require a specialized approach.

For this EV recruitment search, we focused on precision over volume.

Targeted Industry Search

We searched directly within:

  • EV charging companies
  • Power electronics companies
  • Adjacent electrification sectors

This helped us focus on candidates with relevant technical backgrounds.

Passive Candidate Outreach

Many of the best candidates in electric vehicle recruiting aren’t actively job hunting.

We proactively reached out to passive talent already working in the industry.

Early Relocation Screening

Because this was an on-site role, we identified relocation willingness early to avoid wasted interview time.

Deep Candidate Evaluation

We assessed candidates on:

  • Technical capability
  • Product marketing experience
  • Communication skills
  • Cultural fit

This ensured every candidate presented was highly aligned.

The Outcome

The result was a focused shortlist of strong, qualified candidates.

  • 3 candidates submitted
  • 2 advanced to final interviews
  • 1 successful hire

The successful placement came directly from the EV.Careers network and had direct EV charging industry experience.

They also agreed to relocate for the role—solving one of the client’s biggest challenges.

Even better, the client said they would have hired the second finalist if they had another opening.

That’s a strong sign of quality.

Why This Matters

This case highlights a bigger reality in EV charging recruitment.

As the industry becomes more specialized, hiring becomes more difficult.

Roles like this require:

  • Technical expertise
  • Product leadership
  • Market understanding
  • EV-specific experience

That’s where specialized EV executive search firms make the difference.

At EV.Careers, we focus exclusively on EV recruiting, giving us access to niche talent pools that general recruiters often miss.

For difficult searches like this, that focus matters.

Need Help With a Hard-to-Fill EV Role?

Whether you’re hiring in EV charging, battery technology, power electronics, or product leadership, EV.Careers can help.

We specialize in finding highly specialized talent for some of the toughest roles in the industry.

If you’re facing a difficult EV hiring challenge, contact EV.Careers and let’s talk.

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