Location: Brazil / Mexico
Function: Sales & Commercial
Industry: Automotive / Electric Vehicles
Employment Type: Full-time
Seniority Level: Executive
About the Role
VinFast is looking for a highly experienced Deputy General Director – Sales & Commercial to lead and accelerate the company’s commercial growth across Brazil and Mexico.
This is a senior commercial leadership position with a strong focus on sales, revenue growth, market share, dealer network development and go-to-market strategy.
The successful candidate will be a proven automotive OEM executive with a strong track record of delivering sales growth and building commercial organizations. OEM experience is mandatory.
Key Responsibilities
- Lead VinFast’s sales and commercial strategy across Brazil and Mexico.
- Own sales targets, revenue, market share and overall commercial performance.
- Develop and execute market-specific sales and go-to-market strategies.
- Build, expand and optimize the dealer and distribution network.
- Drive sales planning, pricing, incentives and commercial programs.
- Develop fleet, key account and strategic customer businesses.
- Identify and capture new commercial growth opportunities.
- Monitor market dynamics, competitors and customer trends and translate insights into commercial actions.
- Work closely with Marketing and Product teams to maximize product and brand performance.
- Establish commercial KPIs, sales governance and performance management mechanisms.
- Lead, develop and motivate high-performing sales and commercial teams.
- Build strong relationships with key dealers, strategic partners and major customers.
- Represent VinFast in senior-level commercial discussions with external stakeholders.
Requirements
- 15+ years of experience in the automotive industry.
- Mandatory experience with an automotive OEM.
- Proven track record in automotive sales and commercial leadership.
- Previous experience in a senior role such as Deputy General Director, VP Sales, VP Commercial, Commercial Director, Sales Director, Country Sales Director, General Manager or equivalent.
- Strong track record of delivering sales growth, revenue and market share.
- Deep understanding of automotive sales, retail, dealer management and distribution models.
- Strong experience developing and executing go-to-market and commercial strategies.
- Demonstrated ability to build and scale sales organizations and distribution networks.
- Strong business acumen with a highly commercial and results-oriented mindset.
- Excellent leadership, negotiation and stakeholder management skills.
- Experience working across international and multicultural environments.
- Fluent English communication skills.
Preferred Qualifications
- Previous experience in Brazil, Mexico or broader Latin America.
- Experience launching or scaling an automotive OEM brand in a new market.
- Experience in EV / New Energy Vehicles.
- Existing network across automotive dealers, fleet customers and strategic partners in Latin America.
- Fluency in Portuguese and/or Spanish.
What Success Looks Like
The successful candidate will be expected to:
- Accelerate sales and market share growth in Brazil and Mexico.
- Build a strong and scalable commercial organization.
- Establish a high-performing dealer and sales network.
- Strengthen VinFast’s competitive position in the Latin American automotive market.
- Deliver sustainable commercial results and build a strong foundation for long-term growth.
This is a sales and commercial leadership role. We are specifically looking for an automotive OEM leader with a strong commercial track record, rather than an operations-focused executive.
