Responsible for leading brand communication, journalist & KOL engagement, co-branding initiatives, and overseeing the production & execution of PR-related activities including launch events, test drives, auto shows, CSR programmes and other PR campaigns, detailed as below:
- Report and collaborate with the marketing manager to deliver yearly/quarterly marketing strategy.
- Design and develop PR strategies aligned with brand positioning, product messaging and brand communication objectives.
- Lead the planning and execution of public relations activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects.
- Manage relationships with media outlets, journalists and KOLs in line with brand requirements.
- Draft, evaluate and manage press release workflows.
- Assess sponsorship opportunities, CSR initiatives and other partnership proposals.
- Measure and analyse PR campaign performance and prepare monthly performance reports.
- Plan, implement, supervise and optimise media editorial activities to maximise brand and product exposure.
- Oversee, coordinate and monitor external PR agency performance and deliverables.
- Manage media vehicle loan coordination and communication.
- Own internal communications initiatives.
- Design and manage multi-channel PR campaigns to deliver effective brand communication.
Qualifications：
- Bachelor’s degree in Marketing, Communications or related fields.
- Minimum 4+ years of professional experience in communications or PR.
- Mindset & motivation: thrive under high pressure, goal-driven and results-oriented.
- Strong interpersonal skills to collaborate and engage effectively with stakeholders.
- Highly target-oriented.
- Excellent negotiation capabilities.
- Advanced reporting and data presentation skills.
