1. JOB PURPOSE
Conduct market research, data analysis, and competitive intelligence on the automotive and EV markets, competitors, customers, industry trends, and business environment across VinFast’s existing and target markets. Provide actionable insights and recommendations to support business strategy, market expansion, and management decision-making.
2. KEY RESPONSIBILITIES
- Monitor and provide regular updates on market trends, customer needs, consumer behavior, industry developments, government policies, and macroeconomic factors impacting the automotive industry.
- Conduct competitor intelligence and bench marking, covering product portfolio, vehicle specifications, pricing, sales policies, distribution channels, dealer networks, charging infrastructure, marketing activities, and competitive positioning.
- Analyze sales performance, market share, vehicle volume, pricing, and other key market indicators to identify business opportunities, emerging trends, and potential risks.
- Conduct customer and market segmentation research, including customer needs, purchasing behavior, brand perception, and key purchase drivers.
Build and maintain Market Intelligence databases, dashboards, and reporting tools, ensuring data accuracy, consistency, and timely updates.
- Track competitors’ key activities, strategic moves, new product launches, pricing changes, and market expansion plans; provide early-warning insights on potential impacts to VinFast.
- Partner with Sales, Marketing, Product, Strategy, Market Expansion, Finance, and Business Operations teams to provide relevant market data and insights.
- Prepare regular and ad-hoc market intelligence reports, market outlooks, competitor analysis, and management presentations.
- Translate market data and research findings into actionable business insights, conclusions, and recommendations for management.
- Conduct in-depth market studies to support market entry and expansion, product planning, pricing strategy, channel development, and business planning.
- Perform other market intelligence and strategic analysis tasks as assigned by management.
Requirements
- Bachelor’s degree or above in Economics, Business Administration, Marketing, Finance, Statistics, Data Analytics, Market Research, or a related field.
- 3–5 years of experience in Market Intelligence, Market Research, Business Intelligence, Strategy, Consulting, Business Analysis, or a related field.
- Experience in the automotive, EV, mobility, technology, or other fast-growing industries is highly preferred.
- Experience conducting international market research and analysis is an advantage.
- Experience working in a large corporation, consulting firm, market research firm, or multinational environment is preferred.
