What You’ll Do
1. Brand System & Visual Identity Governance
· Lead the global rollout and updates of our overseas VI (Visual Identity) standards—ensure all regions follow the same brand look and feel.
· Build and maintain a clear, easy-to-use brand visual system, including guidelines, templates, and usage rules.
· Review and approve brand assets across all channels (digital, print, events, etc.) to ensure consistency and quality.
2. Brand Strategy & Content Communications
· Drive brand strategy for new product launches in overseas markets—craft compelling narratives that connect our technology and values with local customers.
· Adapt global brand campaigns and marquee corporate events for local markets—make them culturally relevant while staying on-brand.
· Develop and refine the overseas brand storytelling framework; translate complex technical strengths into simple, powerful brand messages.
· Oversee brand content and communications across all owned, earned, and paid channels globally.
3. Market Insights & Regional Empowerment
· Track brand health and NPS (Net Promoter Score) across key markets—run regular surveys, analyze data, and deliver actionable reports and improvement plans.
· Act as the brand consultant for our four regional teams—provide strategic guidance, review marketing materials, share brand resources, and support end-to-end campaign execution.
· Stay on top of market trends, competitive landscape, and customer feedback to continuously sharpen our brand positioning.
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What We’re Looking For
· Experience: 3–5+ years in brand management, marketing communications, or related roles, ideally with exposure to global or multi-market operations.
· Brand Sense: Strong understanding of brand systems, visual identity, and storytelling—you know why consistency matters and how to make it happen.
· Communication Skills: Excellent written and verbal English; able to translate strategic brand concepts into clear, engaging content for diverse audiences.
· Cross-functional Collaboration: Comfortable working with regional teams, creative agencies, product groups, and senior stakeholders.
· Analytical Mindset: Data-savvy—you can read brand health metrics and turn numbers into narratives and action plans.
· Adaptability: Thrive in a fast-paced environment; able to juggle multiple projects and time zones.
