About ZEEKR
ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. As part of Geely’s ecosystem, ZEEKR embodies cutting-edge design, advanced technology, and user-centric electric mobility experiences.
About Geely:
- A global leader in smart electric vehicles and automotive innovation.
- Owns iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin.
- Boasts $100B+ in assets and employs 140,000+ people worldwide.
- Employs over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany.
- Operates 4,000+ sales and service locations globally.
- Recognized as a Fortune Global 500 company for 13 consecutive years.
- Drives AI-powered automotive solutions supported by one of the industry’s largest cloud computing capacities (1.02 Exaflops/sec).
- Through Geespace, has launched 20 satellites to enhance safe autonomous driving capabilities.
- Employs world-class digitalisation and AI-driven manufacturing processes.
Role Responsibilities
- Lead dealer performance end-to-end: from onboarding, operational excellence, business planning, performance management and dealer development to agreement management, reward systems, and channel exit. Build a mature dealer management framework with clear governance, performance monitoring, capability development reward and penalty mechanisms. Drive excellence across retail networks through cross-functional collaboration and strong communication with dealer leadership.
Key Responsibilities
Dealer Performance Management & Business Planning
- Monitor, analyse and improve dealer performance against key business KPIs, including retail sales, order intake, lead conversion, test drive conversion, market share, inventory management, customer retention and profitability.
- Facilitate annual dealer business planning processes, including sales targets, operational objectives, investment requirements and capability development initiatives.
- Lead regular dealer performance reviews and quarterly business reviews (QBRs), identifying performance gaps and driving corrective action plans with dealer leadership teams.
- Identify underperforming dealers and develop targeted improvement and recovery plans to drive sustainable performance improvements.
- Prepare dealer performance dashboards, reports and insights to support management decision-making.
- Dealer Operations, Standards & Network DevelopmentLeading the onboarding process for new dealers, coordinating cross-functional training and acceptance checks to ensure both speed and compliance with brand standards.
- Developing and updating store operation standards (e.g., facility, service process, vehicle display, reception norms), conducting regular or spot checks, issuing audit reports, and driving corrective actions. Gradually building an effective and comprehensive dealer management system with clear reward and penalty mechanisms.
- Support network expansion, dealer relocations, facility upgrades and other dealer network development initiatives.
Dealer Financial Performance & Customer Experience
- Analyse dealer financial performance, profitability, inventory efficiency, working capital position and operational effectiveness to identify risks and opportunities.
- Monitor customer experience performance indicators, including CSI, NPS, complaint trends and service satisfaction metrics.
- Work with dealers and internal stakeholders to implement initiatives that improve both business performance and customer experience outcomes.
Dealer Capability, Governance & Lifecycle Management
- Develop dealer organisational and staffing benchmarks to support operational effectiveness and customer experience delivery.
- Support dealer capability development through training coordination, performance improvement initiatives and dealer best-practice sharing.
- Managing the annual dealer awards program, including quarterly performance reviews and ranking announcements.
- Participating in dealer agreement management, including the definition and revision of agreement terms. Managing channel exit mechanisms, including proposing improvement plans or termination recommendations for dealers with sustained underperformance.
- Manage dealer lifecycle activities, including onboarding, performance management, dealer recognition programs, network optimisation and channel exit processes.
Stakeholder Management & Cross-functional Collaboration
- Collecting dealer performance data , including dealer financial performance, regularly from sales, marketing, after-sales, and network development departments; integrating into a cross-functional operations overview for internal management meetings and DP conferences.
- Partner closely with Sales, Marketing, Aftersales, Finance, Training, Network Development and other relevant departments to drive dealer performance improvement initiatives and network effectiveness.
- • Build strong working relationships with dealer principals, dealer management teams and key external stakeholders.
- • Present dealer performance updates, business insights and recommendations at management meetings, dealer conferences and business reviews.
- Develop dealer staffing guidelines and organisational benchmarks to support operational effectiveness and customer experience outcomes.Supporting ad hoc channel and dealer-related projects as needed.
Qualifications & requirements：
- Bachelor’s degree or higher, preferably in Automotive Engineering, Mechanical Engineering, Business Management, or a related field.
- 5+ years' experience in automotive OEM, dealer operations, dealer performance management, network development, retail operations, business management, or a related field.
- Proven experience in automotive industry or retail store management is a must. Dealer operations management experience preferred. Strong data analysis skills, with the ability to interpret operational and financial performance data and translate insights into actionable recommendations.
- Strong communication and interpersonal skills, with the ability to align information across internal departments and effectively engage with dealer management teams at different levels.
- Strong commercial acumen and stakeholder management capability.
- Willingness to travel as required to support dealer network operations, performance reviews and business development activities.
