Key Responsibilities
1. Product Positioning & Market Strategy
- Develop localized product positioning, core selling points and promotion strategies matching Thailand NEV market and user demands.
- Track market trends and competition dynamics, output actionable insights to support HQ product planning and local business decisions.
- Define target customer portraits and differentiated product strategies to strengthen segment competitiveness.
2. Market Research & Product Introduction
- Conduct full-scale Thailand NEV market research, covering segment trends, competitor products, price bands and user preferences.
- Formulate vehicle introduction rhythm and product portfolio based on local policies, market environment and usage habits.
- Evaluate new model launch feasibility including market capacity, sales forecast and target user matching, and iterate product roadmap with HQ.
3. Pricing & SKU Management
- Propose scientific localized pricing solutions combining local tax policy, cost, brand positioning and competitor strategies.
- Analyze competitor configuration and promotion rules, optimize our pricing and benefit system to balance competitiveness and profitability.
- Manage and optimize local vehicle SKU, including versions, configurations, colors and optional packages; cooperate with relevant teams to optimize SKU structure and inventory efficiency.
4. New Product Launch Management
- Take full ownership of new model launch planning and execution in Thailand, including regional debut vehicles.
- Align HQ, local distributor, sales and marketing teams to complete pre-launch preparation.
- Formulate launch promotion plans and product training systems, and support conferences, media tests, auto shows and roadshows for smooth market landing.
5. Competitor Analysis & Market Insight
- Continuously track competitor product updates, price adjustments, marketing activities and market share changes.
- Sort out terminal and user feedback, regularly deliver standardized market & competitiveness analysis reports to support product and marketing decisions.
- Summarize market pain points and put forward localized product optimization suggestions to HQ.
6. Product Communication & Terminal Empowerment
- Develop localized product promotion materials and sales toolkits with the marketing team.
- Provide professional product training, selling point and competitive analysis guidance for dealers and sales teams.
- Unify terminal display and product communication standards to ensure consistent brand output.
7. Localization & Cross-functional Collaboration
- Collaborate with HQ product, marketing and R&D teams to complete product and marketing localization adaptation.
- Coordinate sales, after-sales, supply chain and operation teams to implement full-lifecycle product management.
- Act as a key liaison between HQ and local team to drive project progress and problem solving.
8. Full Lifecycle Product Management
- Track post-launch product sales performance and user reputation, conduct regular business review.
- Optimize seasonal promotion and inventory strategies to realize stable sales in off-seasons and breakthrough growth in peak seasons.
- Continuously improve product competitiveness and local brand influence.
Job Requirements
- Bachelor’s degree or above, major in Marketing, Business Administration, Automotive Engineering or related fields is preferred.
- 3+ years automotive product marketing, product planning
- Deep insight into Thailand automotive market, local consumer habits and competitive landscape.
- Proficient in new vehicle introduction, launch operation and cross-functional project management.
- Strong capabilities in market research, competitor analysis, SKU planning and pricing, with sensitive business judgment and data analysis ability.
- Excellent copywriting and presentation skills, capable of sorting out, summarizing and visually presenting market research, product planning and strategic ideas into clear, logical and professional reports and materials.
- Good communication, coordination and hands-on execution ability, adaptable to startup business rhythm.
- Fluent in English for daily work; Thai speaker is preferred.
- Available for domestic business trips in Thailand and occasional overseas trips.
