Job Responsibilities for User Operations
User Segmentation & Data Analysis
- Establish and continuously optimize the user segmentation system, conducting in-depth data analysis based on user profiles, vehicle models, consumption behavior, user potential and other dimensions.
- Develop and implement differentiated user outreach, communication and operation strategies based on segmentation results to improve user activity and loyalty.
Content Operations & User Feedback Management
- Plan and organize in-depth online and offline user engagement activities (e.g., vehicle usage skill sharing, maintenance knowledge seminars, new product experience events, etc.) to strengthen the connection between the brand and users.
- Serve as a key bridge between users and the company, systematically collecting, organizing and analyzing product usage feedback and service suggestions from local users.
- Coordinate internal resources including R&D, product and marketing teams to effectively convey user insights, and drive user feedback into actionable proposals for product optimization and development.
Offline Benefits & Community Circle Marketing Operations
- Implement and operate the localized user benefits system, including but not limited to exploring and integrating high-end local cross-industry cooperation resources (e.g., golf, equestrian, skiing, self-driving tours, etc.).
- Collaborate with dealers to plan and execute offline experience activities for specific user communities, enhancing the brand’s high-end image and user sense of belonging through high-quality circle marketing.
Online Community & Content Ecosystem Operations
- Be responsible for the daily operation of the car owner alliance/community on the official APP, design interactive topics and activities to foster an active and friendly online community atmosphere.
- Lead content collection and communication projects such as "Car Owner Stories", discover and package user stories, and promote them through multiple channels including social media to boost brand reputation and emotional recognition.
Job Requirements
- Bachelor’s degree or above; majors in Marketing, Business Administration, Communication Studies or related fields are preferred.
- 3–5+ years of relevant experience in user operations, customer relationship management (CRM), or high-end brand event planning; experience in the automotive industry is a plus.
- Excellent data analysis capabilities and user insight, able to formulate strategies based on data.
- Outstanding communication and coordination skills, project planning and execution capabilities; proficient in written and spoken Korean and Chinese (working languages); English communication skills are preferred.
- Passionate about the automotive industry and user operations, with strong service awareness and problem-solving abilities.
- Candidates with rich experience in organizing online and offline activities and cross-industry cooperation resources are preferred.
