The Role
Reporting directly to senior leadership, the Head of Sales is responsible for the end-to-end commercial performance of Geely Auto Canada — from channel network development and dealer management, to sales strategy, compliance, and customer satisfaction. You'll be the brand's most senior commercial voice in market and a key member of the Canadian leadership team.
What You'll Own
📊 Market Intelligence & Competitive Strategy
- Own the ongoing analysis of the Canadian automotive market — tracking consumer trends, competitor positioning, pricing dynamics, and segment shifts.
- Translate market intelligence into actionable strategies that keep Geely Auto ahead of the curve in a rapidly evolving EV landscape.
🏪 Channel Network Development
- Identify, evaluate, and onboard the right dealer and distribution partners across Canada, integrating both government relations and dealer group negotiations into a coherent channel strategy.
- Build a retail network that reflects Geely Auto's brand values: accessible, high-quality, and customer-first — from coast to coast.
🎯 Sales Performance & Business Planning
- Set and own annual and monthly sales targets; develop localized go-to-market strategies and commercial policies tailored to the Canadian consumer.
- Drive continuous improvement in channel effectiveness — tracking and optimizing KPIs across sales volume, profitability, market share, and customer satisfaction.
- Adapt global strategies to local realities, ensuring Geely Auto's commercial approach resonates authentically with Canadian buyers.
🔗 Operational Excellence & Supply Chain Alignment
- Maintain close alignment with supply chain and logistics functions to ensure vehicle availability matches market demand.
- Monitor dealer health and operational performance, proactively identifying and resolving issues before they impact the customer experience.
- Balance brand-building priorities with service operations to ensure the business runs soundly at every stage of growth.
⭐ Customer Experience & NPS
- Champion the effective rollout of NPS (Net Promoter Score) programs across the dealer network, ensuring customer feedback is captured, acted on, and drives real improvement.
- Treat every piece of customer feedback as a business priority — building a culture where the customer's voice shapes every commercial decision.
⚖️ Compliance & Risk Management
- Proactively identify and manage operational and regulatory risks across the full sales cycle.
- Ensure all sales activities are conducted in full compliance with Canadian automotive regulations, consumer protection standards, and Geely Auto's global policies.
🚀 Brand Ambassadorship
- Serve as the face of Geely Auto in the Canadian market — representing the brand with dealers, partners, industry bodies, and media.
- Inspire, align, and elevate the Canadian sales team, embodying the Geely Auto values of Spirit of Excellence, Innovation Through Curiosity, and Commitment to Empathy in every interaction.
What You Bring
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- 5+ years of progressive automotive sales experience, with a background in either a dealer group or an OEM/brand environment — you understand both sides of the retail equation.
- A demonstrable track record of hitting and exceeding sales targets in a competitive, fast-moving market.
- Deep knowledge of dealer network development and management — from prospecting and onboarding to performance management and relationship building.
- Strong grasp of automotive market dynamics in Canada, including the EV transition, consumer behaviour shifts, and the competitive landscape.
- Exceptional leadership and communication skills — you can rally a team, negotiate with partners, and present to senior stakeholders with equal confidence.
- Full professional proficiency in English is required; proficiency in French or Chinese is a significant asset in the Canadian bilingual market.
- A genuine entrepreneurial spirit — comfortable with ambiguity, energized by ownership, and motivated by the challenge of building something from scratch.
- Market acumen, pioneering drive, and resilient passion — if these words describe how your colleagues see you, we want to talk.
- Willingness to travel domestically and internationally as the role demands.
Equal Opportunity Statement
Geely Auto Canada is an equal opportunity employer. We are committed to fostering an inclusive workplace that celebrates diversity of background, perspective, and experience. Applications are welcome from all qualified individuals, regardless of race, gender, age, sexual orientation, disability, national origin, or any other characteristic protected under applicable Canadian law. We believe that the best teams — like the best vehicles — are built from the most diverse and complementary parts.
This is one of the most exciting commercial leadership opportunities in the Canadian automotive market right now. If you're ready to build something extraordinary — apply now and tell us why you're the one to do it.
Let's help Canada See the World in Full. 🌍⚡
