Job Purpose/Overview
Lavazza is one of the fastest growing coffee brands in North America driven by heavy investments in this strategic region for the Lavazza group, supporting an omnichannel business (B2B and B2C) across a portfolio of brands (Lavazza, Kicking Horse and Flavia).
At Lavazza North America, the E-Commerce Manager for Flavia.com and B2B marketplaces plays a hands-on role in executing the company’s strategy for the new Flavia SOHO B2B single-serve systems. This position involves day-to-day management of Flavia.com as well as online marketplaces including Amazon (both 1P and 3P), Walmart Marketplace, eBay, and Target+, working closely with both the e-commerce and OCS teams.
E-commerce is a top priority for Lavazza, serving as a strategic, high-growth channel for both B2C and B2B segments across platforms such as Amazon, Walmart, various e-retailers, LavazzaUSA.com, and Flavia.com.
Location: New York, NY
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Job Responsibilities
- Own and implement the overall strategy for launching, managing, and driving sales growth of the new SOHO B2Bc Single-Serve System across both existing and emerging marketplaces.
- Focus on direct-to-consumer (DTC) via Flavia.com and third-party marketplaces including Amazon 3P (US/CA), eBay, Walmart 3P (US/CA), Best Buy (CA/US), Rakuten, and Wayfair.
- Monitor market dynamics and provide actionable insights to adapt strategies as the business evolves.
- Oversee catalog management, ensuring continual improvement and accurate maintenance.
- Implement a robust subscription and retention model to enhance customer lifetime value.
- Collaborate with the Demand Team to improve accuracy in demand forecasting.
- Work closely with the E-Commerce CRM team on lead acquisition, nurturing, and retention strategies.
- Partner with the E-Commerce Marketing team to execute search and performance marketing strategies and develop compelling content.
- Engage with customer service to establish best-in-class return processes and experience.
- Define the optimal product portfolio and catalog mix across online channels and routes-to-market (RTM).
- Lead the development of a strategic roadmap informed by business performance and customer insights.
- Drive initiatives focused on enhancing the customer experience, expanding market share, and achieving profitable growth.
- Partner with internal e-commerce operations to optimize fulfillment processes (FBA and WFS) and reduce costs.
- Lead end-to-end management of customer P&L across all relevant functions.
- Build deep expertise in unit economics to support data-driven decisions and profitability.
- Drive 3P sales growth strategy across all Lavazza Group Americas marketplaces.
- Identify and capitalize on new channel opportunities with innovative go-to-market approaches.
- Lead full-cycle enrollment, forecasting, P&L management, and sales strategy for new marketplace launches.
- Develop and execute content strategy in collaboration with the e-commerce team.
- Manage regional merchandising plans, including tactical activations.
- Ensure a compelling, engaging online presence to support customer acquisition and retention.
- Understand customer strategies and build differentiated joint business plans aligned with shared goals.
- Leverage customer value propositions and shopper insights to drive co-created success.
- Lead with a digital-first, customer-centric mindset in all strategic forums.
- Drive cross-functional collaboration across internal teams and external partners to align promotional planning, go-to-market strategies, and licensing initiatives for maximum market impact.
- Leverage data-driven insights and KPIs to optimize traffic, conversions, and overall performance across paid, organic, and eCommerce operations—ensuring continuous growth and brand elevation.
- Enhance operational efficiency and scalabilityby championing digital tools, streamlining workflows, supporting demand forecasting, and using market intelligence to inform strategic decision-making and competitive advantage.
Job Qualifications
- Bachelors Degree in Business Management, Marketing, or related field, preferred.
- Minimum 4 years of direct e-commerce management experience, specifically within the small kitchen appliances and electronics market.
- 3–5 years of Amazon Vendor and Seller Central account management experience, with a strong track record in negotiation and promotional calendar analysis.
- At least 3 years of hands-on experience managing eBay and Walmart Marketplace accounts.
- 4+ years of expertise in platforms including Shopify Plus, Amazon Vendor/Seller Central (both), and Walmart 3P.
- 2+ years of experience developing and managing successful subscription programs.
- Deep knowledge of e-commerce operations related to Amazon, Walmart, and other marketplaces.
- Proven ability to manage customer relations and resolve issues with a customer-first approach.
- Strong experience in defining and executing promotional strategies in collaboration with Commercial Strategy and e-commerce teams.
- Ability to efficiently and effectively learn new technology
- Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross fuctional leadership and peers
- Strong analytic and story telling capabilities to diagnose complex business issues, visualize the data, identify the insights, and recommend clear action plans
- Highly agile and thrives in a fast paced working environment with an entrepreneurial mindset
- Strong collaboration and influence skills with the ability to work well cross functionally with all levels of the organization - peers to Executives
- Strong communication and presentation skills
- High attention to detail, with the ability to multi-task and effectively prioritize
- Minimal travel expectations: less than 25% per year, typically to NYC/West Chester office as needed.
Benefits/Perks
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
- Flexible business casual dress code - jean friendly!
- Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
