Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
We are seeking a Manager, CRM & Experiential to join our Marketing organization. In this high-impact role, you will design and execute initiatives that drive deep customer relationships and create memorable brand experiences. Working cross-functionally with Engineering, Design, Program, Sales, Finance, and Customer teams, you will craft data-driven strategies that foster engagement, retention, and loyalty—ultimately ensuring every customer touchpoint aligns with Lucid’s vision and delivers outstanding value.
Reporting to the Sr. Manager, Analytics & Cost Control, you will leverage insights from our marketing analytics frameworks to inform CRM strategies and experiential activations. This position requires a balance of customer-centric thinking, organizational acumen, and hands-on leadership to orchestrate impactful programs that elevate the Lucid brand and customer journey.
You Will
Develop & Refine CRM Strategy
- Build a comprehensive CRM roadmap that harnesses data insights from the Analytics team to enhance customer engagement and retention.
- Collaborate with cross-functional teams to develop targeted campaigns, loyalty initiatives, and referral programs that strengthen relationships with prospective and existing owners.
Create Exceptional Experiential Programs
- Conceptualize and execute immersive brand experiences—events, test-drive programs, pop-up activations, and owner meet-ups—ensuring each touchpoint aligns with Lucid’s luxury, innovative ethos.
- Partner with external agencies, internal creative teams, and vendors to bring experiential concepts to life while maintaining brand consistency and quality.
Leverage Data-Driven Insights
- Work closely with the Sr. Manager, Analytics & Cost Control to interpret performance metrics, customer feedback, and cost-optimization recommendations for CRM and experiential initiatives.
- Monitor KPIs such as customer engagement, satisfaction, and event ROI to inform data-driven decisions and continuous improvements.
Optimize Budgets & Processes
- Manage program budgets and vendor contracts, identifying opportunities for cost savings without compromising the high-quality experiences our customers expect.
- Streamline internal processes and project timelines to ensure on-time, on-budget delivery of all CRM and experiential initiatives.
Collaborate Cross-Functionally
- Partner with Engineering, Design, Program, Sales, Finance, and Customer teams to ensure CRM data, feedback loops, and event planning are cohesive and aligned with overall company objectives.
- Translate insights and best practices into actionable recommendations that enhance product features, marketing campaigns, and customer engagement strategies.
Foster Innovation & Continuous Improvement
- Stay informed about industry trends, competitive landscapes, and emerging technologies in CRM, customer engagement, and experiential marketing.
- Advocate for new ideas and creative solutions that differentiate Lucid’s brand, cultivate loyalty, and enrich the customer journey.
You Bring
- 5+ years of experience in CRM, experiential/event marketing, or related fields—preferably within automotive, luxury, technology, or another dynamic industry.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
- Proven ability to plan and execute complex, multi-channel CRM initiatives and immersive brand experiences, on-time and within budget.
- Strong analytical skills, capable of interpreting customer data and event KPIs in collaboration with analytics teams to improve program effectiveness.
- Experience managing vendor relationships, negotiating contracts, and optimizing costs while maintaining premium quality.
- Excellent communication and interpersonal skills, with a demonstrated ability to align diverse teams around shared objectives and customer-focused outcomes.
- A creative mindset and willingness to experiment—always seeking innovative ways to engage, delight, and retain customers.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
Base Pay Range (Annual)
$139,100—$204,050 USD
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To all recruitment agencies:
Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.
