Intelligently Moving Your World
XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.
Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.
Why should you be part of our success story?
XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.
Job Title: Campaign Manager – Pan-European Markets
Role Overview
We are seeking a highly experienced Campaign Manager to lead Pan-European, content-led brand campaigns from our regional headquarters. This role goes beyond creative production – you will be the strategic orchestrator of integrated marketing campaigns (IMC) that align multiple country markets under a cohesive brand narrative.
You will own the end-to-end campaign lifecycle: from insight development and creative strategy to cross-market execution, performance tracking, and agency management. While you bring a strong appreciation for video and graphic content, your primary value lies in campaign leadership – aligning diverse local teams, activating regional brand initiatives, and ensuring consistency, speed, and impact across Europe.
You are a seasoned professional with 10+ years of experience in automotive or technology companies. You understand how to navigate matrix organizations, build trust with country marketing assets, and deliver high-quality results under tight deadlines.
Key Responsibilities
- Pan-European Campaign Strategy & Orchestration Plan and lead content-centric, integrated brand campaigns across 5+ European markets. Define campaign architecture, audience narratives, and channel mix (digital, social, events, retail).
- Cross-Market Coordination & Activation Act as the central bridge between regional HQ and local country marketing teams. Align local needs with regional brand direction, co-create playbooks, and drive synchronized go-to-market execution.
- Regional Brand Pull Develop and deploy “regional-first” campaigns that lift all markets – pulling local teams forward rather than pushing from the center. Create scalable assets while allowing local adaptation.
- Creative Leadership (with agency management) Partner with internal creative teams and external production agencies to deliver best-in-class video, graphic, and digital assets. Ensure creative excellence aligns with campaign objectives and brand identity.
- Campaign Rhythm & Innovation Establish a clear campaign calendar, milestones, and approval workflows. Stay ahead of digital and creative trends (AI, interactive content, short-form video) to continuously evolve campaign formats.
- Stakeholder & Interpersonal Leadership Build strong relationships with country marketing managers, product marketing, sales, and PR teams. Navigate internal processes to enable fast decision-making and rapid execution without compromising quality.
- Performance & Optimization Define KPIs together with analytics teams. Use data insights to optimize mid-campaign and share learnings across markets.
- Budget & Resource Management Manage regional campaign budgets, agency contracts, and production resources effectively.
Requirements
- Experience: 10+ years in integrated marketing, campaign management, or brand marketing – preferably within automotive, e-mobility, or technology sectors. Experience in a regional or headquarters role covering multiple European countries is essential.
- Campaign Leadership: Proven track record of planning and executing Pan-European or multi-market brand campaigns, with clear examples of cross-country coordination and regional pull.
- Creative & Content Understanding: Strong ability to brief, review, and elevate creative work (video, graphic, digital). You don’t need to be a hands-on editor, but you must know what great content looks like and how to guide partners to achieve it.
- Process Agility: Demonstrated ability to work within a corporate matrix while driving speed and accountability. You know when to follow the process and when to push for fast solutions.
- Interpersonal & Communication: Excellent English (written and spoken) – additional European languages (French, German, Dutch) are a strong plus. Exceptional ability to influence without authority, align diverse teams, and resolve conflicts constructively.
- Technical & Trend Awareness: Familiarity with creative tools (Adobe Suite, Canva, Figma) and campaign management platforms (Asana, Trello, Monday.com). Up-to-date on content trends, AI tools for marketing, and performance media.
- Portfolio / Case studies: Please provide a portfolio or case studies demonstrating your role in Pan-European or multi-market campaigns – including strategic insight, creative output, and results.
What We Offer
- A key leadership role in XPENG’s European expansion, shaping how the brand connects with millions of EV customers.
- High autonomy and impact in a fast-growing, agile environment backed by a global technology leader.
- Close collaboration with diverse, international marketing teams across Europe and China.
- Competitive compensation package, including bonus and benefits.
- Opportunity to work from our regional headquarters in Diemen, with occasional travel to country markets.
Next steps:
To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.
