Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The
GMC Assistant CRM Marketing Manager will lead lifecycle marketing communications for GMC inclusive of all 1:1 communications including email, direct mail, SMS/MMS text (national, retail, and digital) to fulfill business objectives.
Role Responsibilities:
This position will interface as the lead lifecycle marketing strategy and planning dedicated to the GMC Sales, Service and Marketing Organization. This candidate will manage GMC customer communications and services inclusive of thought leadership, audience management, content strategy integration and measurement learning agendas. This candidate needs to be data-driven with a strategic background that can partner with other parts of the organization to create unified customer journeys driving outcomes and sales.
This candidate should have experience with Adobe tools/platform and able to leverage research, best practices, user behavior, customer insights to inform decisions and recommendations.
The ideal candidate will interact with the following to ensure deliverables and provide strategic support facilitating discussions and driving growth plans.
- Customer Lifecycle Management (Customer Automated Notification System, Customer Sales Service Retention, Centralized Owner processes, EV programs)
- Media
- T1-T3 site
- Advertising/Marketing/Product
- Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc)
- Sales Ops (Retail events and Incentives)
- Events and Promotions
- Digital Retail Platform Team
The ideal candidate will lead a performance driven team that will focus on the follow areas:
- Development of consumer-centric campaigns with tailored strategies for effective audience targeting and personalization and inclusive of full breadth of GM ecosystem product, service & experience offerings.
- Provide recommendations and coordinate with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments.
- Work across GM teams and channels to develop CRM plans that focuses on all phases of the vehicle journey (welcome, engage, reignite, retain, conquest) and ensure consistent messaging throughout the handraiser and owner experience.
- Present recommendations and program results to the GMC teams and leadership.
- Recommend testing opportunities based on insights and learnings.
Provide knowledge and experience to the GMC team by pursuing the following:
- Direct the development of insights from available owner data.
- Strategic audience management focused on personalization leveraging available owner data, research and insights.
- Share best practices amongst brands and other GM partners.
Manage GMC owner, handraiser, former owner and pure conquest communications by:
- Working with Marketing Insights Team to target these audiences, with the right messaging and follow up cadences to push down the funnel.
- Oversee CRM communications to fulfill GMC’s conquest/retention/sales objectives.
- Across all CRM creative (Customer Lifecycle Management , CRM Retail, Lifecycle, Customer Sales Service Retention, Digital Publications, etc.), champion GMC materials in order to endorse that each piece is on target with the right message, right timing and right place.
- Oversee the review of all creative, present creative materials to adjacencies and partners to solicit all feedback - receive, interpret and direct feedback to the Email/Direct Mail/eBrochure etc production teams.
- Accountable to achieve High Value Behavior (HVBs) and sales targets.
Additional Job Description
Role Qualifications:
- Bachelor's in Business, Marketing, or related area; Master’s preferred
- 5+ years of experience managing Customer Lifecycle Management /Customer Relationship Management including audience prioritization and business rules
- Flexibility to quickly modify strategy and execute to accommodate changing needs of the business
- Extremely high level of analytical and problem-solving skills
- Deep experience with Adobe tools
- Highly developed oral and written communications skills
- Experience in leading and developing large, diverse teams
- High level of interpersonal skills to work effectively with others, motivate employees, and elicit work output
- Ability to strategic think and execute, as well as organize and plan effectively
- Understanding of dealer/field priorities
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at
[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
